MBS_DIRECTOR_VERSION

PROJECT
Xmas Comes Alive

CLIENT
Marina Bay Sands

PROJECT
Xmas Comes Alive

CLIENT
Marina Bay Sands

AGENCY
Iris Worldwide Singapore

3D MODELLING SUPPORT
Pictoglaze

SOUND DESIGN
Neon Sound

CATEGORY
Art Direction, Commercial, Typography, Motion Graphics, Key Visual

AGENCY
Iris Worldwide Singapore

CATEGORY
Art Direction, Commercial, Typography, Motion Graphics, Key Visual

The definition of luxury is reaching a tipping point, leaving discerning luxury lovers searching for more meaningful experiences to indulge and distinguish themselves. Singapore’s most iconic attraction - Marina Bay Sands - wants to be known as more than just it's Infinity Pool. IRIS Worldwide Singapore created ‘Come Alive’, a new brand platform demonstrating that from the moment you step in, Marina Bay Sands feels alive with possibility. From Michelin-starred Celebrity Chef restaurants to Broadway-calibre theatre shows, it shows that Marina Bay Sands stands apart in Singapore as a capital of contemporary culture.

We worked closely with IRIS Worldwide Singapore to produce Christmas theme key visuals for Marina Bay Sands 'COME ALIVE' using 3D rendered objects in a charming style. When recipients truly mean what they say, their words have life in them. This allows us to create an artistic expression of the platitudes using beautiful typography in the 3D environment.

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Marina Bay Sands Xmas Comes Alive Advertising Campaign. Key visual graphic design by Machineast Singapore studio. Commisioned by Iris Worldwide. 3D Typography design and platitude.
Marina Bay Sands Xmas Comes Alive Advertising Campaign. Key visual graphic design by Machineast Singapore studio. Commisioned by Iris Worldwide. 3D Typography design and platitude.
Marina Bay Sands Xmas Comes Alive Advertising Campaign. Key visual graphic design by Machineast Singapore studio. Commisioned by Iris Worldwide. 3D Typography design and platitude.
Print
Print
Print

Selected Works

NIKE Air Max DayArt Direction, Commercial, Typography, Motion Graphics, Key Visual

Marina Bay Sands - Xmas Comes AliveArt Direction, Commercial, Typography, Motion Graphics, Key Visual

NIKE Rebels On AIRArt Direction, Commercial, Typography

Color AddictCommercial, Typography

Oh My Pastel!Digital Art

Noise x GIFFestDigital Art, Typography, Exhibition

Tiger Black and WhiteCommercial, Key Visual

Guinness - Bubbles & RubyCommercial, Motion Graphics, Key Visual

Join The Dark SideFan Art, Digital Art, Typography

UNIQLO Airism (SingaPlural 2017)Art Direction, Digital Art, Motion Graphics, Exhibition

Party As OneCommercial, Typography, Motion Graphics

CascadeDigital Art

36 Days of TypeArt Direction, Digital Art, Typography

FunktionslustArt Direction, Motion Graphics

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