PROJECT NAME

Beaugrenelle - Color Addict

PROJECT CATEGORIES

3D Typography, Lettering

PROJECT DESCRIPTION

Client: Centre commercial Beaugrenelle Paris
Agency: McCANN Paris
Paris Representation: PELL MELL

The Centre commercial Beaugrenelle is a shopping mall in the 15th arrondissement of Paris, France. The stores are a mix of traditional French luxury brands such as Guerlain, Baccarat, Silvera, La Pâtisserie des Rêves, and many more.

To launch Beaugrenelle's 2017 'Color Addict' campaign, PELL MELL approached us to develop & design a 3D lettering key visual for their posters, billboards & online assets.