PROJECT
Color Addict

CLIENT
Beugrenelle Paris

PROJECT
Color Addict

CLIENT
Beugrenelle Paris

AGENCY
McCANN Paris

REPRESENTATION
Pell Mell

CATEGORY
Commercial, Typography

AGENCY
McCANN Paris

REPRESENTATION
Pell Mell

CATEGORY
Commercial, Typography

The Centre commercial Beaugrenelle is a shopping mall in the 15th arrondissement of Paris, France. The stores are a mix of traditional French luxury brands such as Guerlain, Baccarat, Silvera, La Pâtisserie des Rêves, and much more.

To launch Beaugrenelle's 2017 'Color Addict' campaign, PELL MELL approached us to develop & design a 3D lettering key visual for their posters, billboards & online assets.

Color Addict - Commercial typography spring project for Beugrenelle Paris, french luxury shopping mall. Project by Machineast 3D graphic design Singapore

Selected Works

Chang - Urban PulseArt Direction, Commercial, Key Visual

Marina Bay Sands - Xmas Comes AliveArt Direction, Commercial, Typography, Motion Graphics, Key Visual

NIKE Air Max DayArt Direction, Commercial, Typography, Motion Graphics, Key Visual

UNIQLO Airism (SingaPlural 2017)Art Direction, Digital Art, Motion Graphics, Exhibition

NIKE Rebels On AIRArt Direction, Commercial, Typography

Guinness - Bubbles & RubyCommercial, Motion Graphics, Key Visual

Color AddictCommercial, Typography

Party As OneCommercial, Typography, Motion Graphics

Oh My Pastel!Digital Art

Tiger Black and WhiteCommercial, Key Visual

Join The Dark SideFan Art, Digital Art, Typography

Noise x GIFFestDigital Art, Typography, Exhibition

FunktionslustArt Direction, Motion Graphics

36 Days of TypeArt Direction, Digital Art, Typography

CascadeDigital Art

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