Project
Guinness - Bubbles & Ruby
Client
Diageo / Asia-Pacific Brewery Singapore
PROJECT
Guinness - Bubbles & Ruby
CLIENT
Diageo / Asia-Pacific Brewery Singapore
Agency
BBDO Asia - Singapore
AGENCY
BBDO Asia - Singapore
EXECUTIVE CREATIVE DIRECTOR
Primus Nair
ART DIRECTOR
Zi Wei Tan
COPYWRITER
Mark Ibaviosa
CATEGORY
Commercial, Motion Graphics, Key Visual
We partnered with BBDO Singapore on a dynamic campaign for Guinness, delving into the smoothness and signature deep red hue of their stout. Interestingly, that iconic ruby-red color isn’t black at all—it’s the result of a precise roasting process for the barley, a hallmark of Guinness’s craftsmanship. Our creative work celebrated these distinct qualities, bringing the richness of Guinness to life in a bold and memorable way.
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