Project
Party As One
Client
Heineken
PROJECT
Party As One
CLIENT
Heineken
PROJECT
Party As One
CLIENT
Heineken
Agency
Iris Worldwide Singapore
AGENCY
Iris Worldwide Singapore
CATEGORY
Commercial, Typography, Motion Graphics
For 15 years, ZoukOut has reigned as Singapore’s premier music festival, with Heineken proudly serving as its principal sponsor. In 2015, Heineken once again elevated the festival experience, bringing partygoers an unforgettable two-night celebration under the rallying cry PARTY AS ONE. ZoukOut has always been more than just a festival—it’s a gathering of close-knit crews who celebrate, look out for one another, and dance from nightfall to sunrise.
Our task was to develop a striking key visual and logotype that encapsulates the essence of ZoukOut and the camaraderie it fosters. PARTY AS ONE became the unifying anthem of the campaign, and this is the creative journey that led to its final design.
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