Project
UNIQLO - "10 Minutes"
Client
UNIQLO & SingaPlural
PROJECT
UNIQLO - "10 Minutes"
CLIENT
UNIQLO & SingaPlural
PROJECT
UNIQLO - "10 Minutes"
CLIENT
UNIQLO & SingaPlural
Curator
BLACK Design Singapore
Sound Design
Smider Sound Agency
CURATOR
BLACK Design Singapore
SOUND DESIGN
Smider Sound Agency
CATEGORY
Art Direction, Digital Art, Motion Graphics. Exhibition
CURATOR
BLACK Design Singapore
SOUND DESIGN
Smider Sound Agency
CATEGORY
Art Direction, Digital Art, Motion Graphics. Exhibition
CURATOR
BLACK Design Singapore
SOUND DESIGN
Smider Sound Agency
CATEGORY
Art Direction, Digital Art, Motion Graphics. Exhbition
AIRism reflects UNIQLO's commitment to innovation, offering transformative clothing designed to enhance lives globally. With its promise of comfort unlimited—any season, any person, anywhere, AIRism combines the latest Japanese fibre technology to deliver exceptional breathability and fast-drying capabilities. Since its international debut in 2012, AIRism has received widespread acclaim for its unparalleled comfort, drying in as little as 10 minutes.
Inspired by this remarkable feature, we developed a series of 10-minute visual art experiences for this year’s SingaPlural, themed Stories: A New Perspective. Taking a fresh approach, we deconstructed AIRism’s innovative attributes and reimagined them as five mini visual stories. Each piece invites audiences to explore and uncover hidden elements, blending playfulness with design. Through this interactive experience, we aim to showcase the accessibility of visual art and celebrate the unique story of AIRism in a way that resonates with everyone.
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