PROJECT
UNIQLO - "10 Minutes"

CLIENT
UNIQLO & SingaPlural

PROJECT
UNIQLO - "10 Minutes"

CLIENT
UNIQLO & SingaPlural

PROJECT
UNIQLO - "10 Minutes"

CLIENT
UNIQLO & SingaPlural


CURATOR
BLACK Design Singapore

SOUND DESIGN
Smider Sound Agency

CATEGORY
Art Direction, Digital Art, Motion Graphics. Exhbition

CURATOR
BLACK Design Singapore

SOUND DESIGN
Smider Sound Agency

CATEGORY
Art Direction, Digital Art, Motion Graphics. Exhibition

CURATOR
BLACK Design Singapore

SOUND DESIGN
Smider Sound Agency

CATEGORY
Art Direction, Digital Art, Motion Graphics. Exhibition

CURATOR
BLACK Design Singapore

SOUND DESIGN
Smider Sound Agency

CATEGORY
Art Direction, Digital Art, Motion Graphics. Exhbition

AIRism is created in accordance with UNIQLO's drive to continually offer innovative clothing to transform the lives of customers around the world. With AIRism, UNIQLO will deliver "comfort unlimited, in any season for any person, anywhere." Featuring the latest Japanese fibre technology, AIRism offers incredible comfort, winning accolades from UNIQLO customers in international markets where it debuted in 2012. 

AIRISM comes with the technology that is breathable as well as fast drying. This advanced tech has made it possible for the fabric to dry fast. Sometimes within 10 minutes. Thus we found this idea of creating visual arts that lasted 10 minutes in total.

The theme for this year's SingaPlural is Stories: A New Perspective. Through this, we have given a lot of thought to telling the stories of AIRism product in a different approach. From there, we have deconstructed the innovative attributes of AIRism and present them in a visual art form. There are five mini visual treats which we wanted to let the audience observe and try to see if they could find the specific objects in each piece of artwork. With this experience, we wanted to send a message that visual art and design is something that is approachable to the general public.

Selected Works

Gong 2019 Creative Circle AwardsAdvertising, Typography, Key visual, Motion Graphics

Marina Bay Sands - Xmas Comes AliveArt Direction, Commercial, Typography, Motion Graphics, Key Visual

PUB - Singapore World Water DayAdvertising, Typography, Key visual, Commercial, Motion Graphics

Neu WaveDigital Art, Motion Graphics

NIKE Air Max DayArt Direction, Commercial, Typography, Motion Graphics, Key Visual

Party As OneCommercial, Typography, Motion Graphics

Chang - Urban PulseArt Direction, Commercial, Key Visual

Tiger Black and WhiteCommercial, Key Visual

UNIQLO Airism (SingaPlural 2017)Art Direction, Digital Art, Motion Graphics, Exhibition

NIKE Rebels On AIRArt Direction, Commercial, Typography

Guinness - Bubbles & RubyCommercial, Motion Graphics, Key Visual

Join The Dark SideFan Art, Digital Art, Typography

Color AddictCommercial, Typography

Noise x GIFFestDigital Art, Typography, Exhibition

FunktionslustArt Direction, Motion Graphics

Oh My Pastel!Digital Art

36 Days of TypeArt Direction, Digital Art, Typography

CascadeDigital Art

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